Last week, Lytherus reported that DC Comics will be releasing 100 of their top titles to be formatted digitally in the new Amazon Kindle Fire. Not everybody found this news exciting – Barnes & Noble is reportedly furious that DC has made this deal when, in prior negotiations, the company had declined any interest in making these same comic books digitally available via the comporable Barnes & Noble e-reader, the Nook Color. In response, the major book chain has instructed each of its stores to pull all 100 titles off of store shelves. These 100 titles include big names such as Watchmen, many of the biggest collected Batman comics, Sandman, V for Vendetta, and many more.
A spokesperson from Barnes & Noble made the following statement to Publisher’s Weekly: “We pulled those 100 DC Comics graphic novels that we were not offered in digital format. Our policy is that unless we receive all formats of a title to make available to our customers, we will not sell those physical titles in our stores.”
With the recent closure of Borders, the result of this boycott is that DC Comics will are not available in any mass market book store – leaving the exposure of the New 52 to new readers slightly more minimalized. DC has released the following response to the B&N decision:
We are disappointed that Barnes & Noble has made the decision to remove these books off their shelves and make them unavailable to their customers.
DC Entertainment will continue to make our content available to our fans and new readers through multiple distribution channels including locally-owned comic book retailers, independent bookstores, other bookstore chains and other widespread means such as online through Amazon and through our apps on iOS and select Android powered devices as well as new and exciting devices going forward.
As one of the largest book publishers in North America, DC Entertainment’s publishing strategy is to give our consumers the choice to read our stories in whichever format they prefer but we also know that nothing will ever take away from the joy and collectability of physical books, comics and graphic novels.