J.K. Rowling to Announce Pottermore’s Purpose on June 23rd, Launches New Youtube Channel


J.K. Rowling recently shook the internet with her announcement of an announcement; the Potter author scattered various clues around the internet related to “an announcement equally exciting to a new book — but not a new book”. These clues lead fans to Pottermore.com, which has been confirmed as Rowling’s latest project. We recently reported on Pottermore and what a trademark registration has revealed about the top-secret project.

Rowling now appears to have launched a highly-stylized Youtube channel featuring many owls and a countdown clock to the big unveiling of Pottermore’s true purpose! The countdown clock will end on June 23rd, when it is presumed the author will appear in a Youtube video officially announcing and explaining Pottermore.com.

In the mean time, more owls can be found gathering on the Pottermore Youtube page — as the clock ticks down, the owl count increases. Fascinating!

What do you think Pottermore will be? Are you excited for the new website?


About Author

Mike Macauley is the founder and editor in chief of Lytherus.com. He also founded and runs Shurtugal.com, the official Inheritance Cycle community, and published his book, The Inheritance Almanac, in 2011. Mike can be found on Twitter at @mikemacauley.

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