Rowling Announcement Officially Revealed: Launching “”


Earlier today we reported that JK Rowling and company had released teasers through a Google Streetview project online which would spell out a hint at the author’s latest project, said to be “as exciting as a new book”. The ten coordinates were released, the letters gathered, and the clue divined: JK Rowling is officially launching The website is now home to a teaser image with the Pottermore logo and JK Rowling’s signature. An official Twitter account for Pottermore has also launched.

An editor at HPANA, a Harry Potter fan website, had this to say about a preview of Pottermore shown to participating fan websites:

“[I]t is breathtaking in scope, detail and sheer beauty.”

The website’s exact purpose is unclear, however sleuths have dug up a possible definition of the website in a public trademark filing, which states the following about the website and its contents:

This is a brand page for the POTTERMORE trademark, which is owned by Warner Bros. Entertainment Inc. … Goods and Services: Providing multiple-user access to a global computer information network; providing on-line chat rooms and electronic bulletin boards for transmission of messages among users in the field of general interest; providing on-line communications links which transfer the web site user to other local and global web pages; providing on-line facilities for real-time interaction with other computer users concerning topics of general interest

The trademark filing was made in 2009, so it’s safe to say that this project has been in development for quite some time.

This is unconfirmed information. The only official information in the wild is the project’s title, Pottermore, and JK Rowling’s affiliation. Until more information is officially released and the website launches, take rumors for what they are — rumors.


About Author

Mike Macauley is the founder and editor in chief of He also founded and runs, the official Inheritance Cycle community, and published his book, The Inheritance Almanac, in 2011. Mike can be found on Twitter at @mikemacauley.

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